VERACITY
PRODUCT NAMING — PACKAGING — WEBSITE COPY
Veracity is a science-driven clean skincare brand on a mission to build a women’s hormonal health movement. Beginning with an at-home hormone test, Veracity builds tailored skincare routines for their customers from real health data about their hormones and other bio factors.
Using my three-stage naming process, I helped Veracity create product names that express the innovative, scientific, solution-based approach that makes their skincare so special. I also named their BioEvolve and Vital Concentrate categories to help them brand their unique product system while setting the stage for their eventual expansion into supplements.
Additionally, I wrote Veracity’s key packaging and website copy, with educational product pages that take a deep-dive into their powerhouse formulas.
