POTATO HEAD
VOICE GUIDE — WEBSITE — EDITORIAL
Potato Head is a global hospitality and lifestyle brand that’s spent over a decade pioneering a new vision for sustainable living — one that never compromises beauty, good times or the greater good.
I developed the brand voice, messaging strategy, website and product copy for their first-ever sustainable product collection — a unisex clothing line called Wasted Collective that was designed by Nike’s former Global Design Director.
Infused with rare vibes, wild ideas and enough creative chaos to keep things interesting, I helped W/Co translate Potato Head’s signature blend of eco-minded material innovation and tastemaking cool for a streetwear audience.
