CREATIVE DIRECTION — EXPERIENTIAL — PARTNERSHIPS

For nearly a decade, I developed and executed brand storytelling initiatives, immersive installations and creative partnerships for Nike’s exclusive Los Angeles influencer space. 

Working as Associate Creative Director alongside the site’s CD, I helped craft experiential journeys that highlighted pinnacle product, technical innovation and cultural initiatives — showcasing the Nike brand at its most elevated and inspiring. 

To ensure that the space always felt current, we brought in programming and residencies that reflected the most exciting culture happening in Los Angeles — incorporating emerging artist and designer residencies, styling sessions, exclusive training experiences and design commissions from local makers.

The role was highly multidisciplinary, encompassing creative direction, copywriting, trend research, production, merchandising and interior design.