LEAHLANI
VOICE GUIDE — PRODUCT COPY — WEBSITE — MARKETING — EDITORIAL
Leahlani is a Hawaii-based beauty brand crafting luxurious skincare from the island’s blooming botanicals, vibrant fruit nectars, and lush tropical beauty oils. Their indulgent approach to natural skincare earned them a global cult following, and I gave them the polished voice and messaging update they needed to launch their next chapter.
Preserving the warm tone and romantic descriptive style that resonated so strongly with their customers, I developed a more streamlined version of the formulator-founder’s natural voice for use in website, product and marketing copy. I retooled their key marketing copy to emphasize the transporting, experiential quality of their skincare and gave them their new tagline — Welcome to Skincare Paradise.
I continue to work with the brand on an ongoing basis, consulting on campaign strategy, developing new revenue drivers like their skincare quiz and backbar program, and writing their marketing copy.
