HUMANRACE SKINCARE
PRODUCT NAMING — PACKAGING — WEBSITE
Founded by Pharrell Williams, Humanrace is a clean skincare and product company on a mission to empower all people in their pursuit of wellbeing.
Prior to launch, I worked closely with the Humanrace team on naming and packaging copy for their core skincare collection and refill system. Using my signature process, I helped them develop product names and messaging to express their routine-focused philosophy, innovative ingredients, thoughtful design principles and that certain Pharrell je ne sais quoi.
I also wrote Humanrace’s brand ethos and foundational web copy, creating educational product pages exploring their potent clinical formulas and their benefits. When they launched their bodycare collection, I offered additional copy support on product packaging and descriptions.
