WORDS THAT MAKE WORLDS.
Kristen Stegemoeller is an LA-based creative strategist and copywriter partnering with brands to build inspiring identities, cultural impact and marketing magic.
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SELECT WORK
Current senior copywriter for the healthcare apparel + lifestyle brand that made scrubs cool for the first time ever.
They developed an innovative skincare system at the cutting edge of clean beauty. I helped them name it.
This luxurious botanical beauty brand needed a sophisticated voice refresh for their next chapter. Welcome to skincare paradise.
I’m not West Coast Editor at this palace of pop culture anymore, but my numerous covers, features and close-reads of Twitter exchanges between Cher and Rihanna live on.
Superior comfort. Heritage craft. Crazy cleavage. Bringing glamor and a dash of spice to the launch of a fashion-forward bra collection.
I’m not West Coast Editor at this palace of pop culture anymore, but my numerous covers, features and close-reads of Twitter exchanges between Cher and Rihanna live on.
HUMANRACE SKINCARE
Product Naming, Packaging, Website
I helped Pharrell Williams launch a sustainable wellness collection — and finally leak his skincare routine.

SEXY BEAST FOR PLANNED PARENTHOOD LA
Creative Direction, Identity, Programming, Partnerships, Website, Social Media
Creative director for a multi-platform fundraising extravaganza uniting the world’s most influential artists, designers and entertainers to raise over $850k for Planned Parenthood LA.

BAXXE
Website, Product Naming
Superior comfort. Heritage craft. Crazy cleavage. Bringing glamor and a dash of spice to the launch of a fashion-forward bra collection.

PAPER MAGAZINE
Editorial Longform, Editing, Current Event Reporting
I’m not West Coast Editor at this palace of pop culture anymore, but my numerous covers, features and close-reads of Twitter exchanges between Cher and Rihanna live on.
VIEW ARTICLES →

LEAHLANI
WEBSITE, DIGITAL MARKETING, PACKAGING, VOICE GUIDE, EDITORIAL
This luxurious botanical beauty brand needed a sophisticated voice refresh for their next chapter.
Welcome to skincare paradise.

FIGS
SERVICES:
DIGITAL MARKETING, WEBSITE, SCRIPTS, SOCIAL MEDIA, OOH
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VERACITY
Product + Category Naming, Website, Packaging
They developed an innovative skincare system at the cutting edge of clean beauty.
I helped them name it.
FIGS
Digital Marketing, Website, Scripts, Social Media, OOH
Current senior copywriter for the healthcare apparel + lifestyle brand that made scrubs cool for the first time ever.