
FIGS
360 MARKETING CAMPAIGNS — WEBSITE — FILM SCRIPTS — OOH
The highest standards for scrubs didn’t exist, so FIGS created them. FIGS is on a mission to serve the awesome humans of healthcare with apparel that empowers their style, technical innovation that solves their problems, inspiring campaigns that reflect their experiences and irreverent humor that brightens their days.
As former senior copywriter, I lead brand storytelling and messaging strategy across the entire FIGS universe — creating copy for 360 campaigns, product launches, website + app, editorial, brand films, OOH and more.