FIGS
360 CAMPAIGNS — WEBSITE — FILM SCRIPTS — OOH
The highest standards for scrubs didn’t exist, so FIGS created them. FIGS serves the awesome humans of healthcare with apparel that empowers their style, innovation that solves their problems, campaigns that reflect their experiences and humor that brightens their days.
As former senior copywriter, I lead brand storytelling and messaging strategy across the entire FIGS universe — creating copy for 360 campaigns, product launches, e-commerce, editorial, brand films, OOH and more.